Training and increasing eye-brain performance produce healthier, stronger minds. LAB increases neuro-plasticity. Neural plasticity is described as the brain’s ability to reorganize itself by forming new neural connections throughout life. Connections within the brain are constantly becoming stronger or weaker, depending on what is being used. This is the ‘muscle-building’ part of the brain; the physical basis why repetition strengthens the power of choices and actions. Over time it becomes automatic – a part of who we are. EBG harnesses these truths in a way that structures the eyes, muscles, neurons and mind in accurate patterns to interact with information.

Brain plasticity refers to the capacity of the nervous system to change its structure and function over a lifetime in response to the environment. Neural plasticity allows neurons to regenerate both anatomically as well as functionally and to form new synaptic connections. So it is the ability of the brain to recover and restructure itself.

We have developed a battery of exercise for brain stimulation to encourage the creation of new synapses and neural circuits to increase eye-brain performance.

Synaptic plasticity

When engaged in new experiences and learning the brain establishes a series of neural pathways. These circuits or pathways are routes made with interconnecting neurons. These pathways are formed in the brain through daily repetition, almost like a small ‘footpath’ is created in the African bush by animals walking the same route day after day. These communication pathways can regenerate through your lifetime.

A better connection between the neurons means that messages can travel more efficiently when creating a new pathway. Synaptic plasticity is pivotal in the brains amazing plasticity. 


Where synaptic plasticity is achieved through enhancing communication at the synaptic connection between existing neurons, neurogenesis refers to the birth and production of new neurons in the brain. For up to the 90’s, most scientists believed that this was not possible, but new research has proven that in fact, neurogenesis happens up to our late 70’s. Neurogenesis takes place when new neurons are birthed through special stem cells in the Hippocampus and possibly also in the pre-frontal cortex.

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